“ENZITETO REAL ESTATE – A colorful escape to the suburbrs” is our launching show.
The stage of Pigment’s first intervention is San Pio’s neighborhood (formerly known as Enziteto, and still called like that by its inhabitants) in Bari.
Our first guests were five street artists from Italy: Alberonero (http://www.alberonero.org/), Alfano (http://www.robialfano.com/), Ciredz (http://lovegrayscale.tumblr.com/), Geometric Bang (http://www.geometricbang.com/) e Tellas (http://www.tellas.org/), and all activities started on June, 9 of year 2014. In the end of June we presented a finishing event in which we showed photo and video footage of the interventions, and most of all, all the artwork produced by the artists in our laboratory.
The title of the event aims sarcastically at the cliché that wants housing projects neighborhoods to be aesthetically insignificant and in ill repute. On the one hand, ENZITETO REAL ESTATE tried to provide San Pio’s inhabitants with a modest but a meaningful moment of distraction through art and colors. On the other, we wish this to be a stimulus for Bari’s citizens to visit San Pio: a neighborhood, despite its geographic exclusion from the urban conglomerate, that is more and more showing a strong release will from its original condition and its bad reputation, especially by means of artistic and creative activities.
Ours has not been a simple intervention of urban aestheticization an requalification: Pigment and its artists had effectively involved the children, boys and girls of the neighborhood in their creative activities, thus encouraging artistic participation as a form of social activism. That’s the only way to make art truly “public”, the result of mediation between the artists and the context in which they intervene. Urban art’s nature is grassroots: it is not something that one imposes upon a community like, for instance, a commercial billboard. It’s not a hit-and-run, nor the result of a preset artistic direction: it is rather a mutual enrichment between the artist and the citizen, a result that can only be achieved through their interaction and the knowledge of the territory.

This show has been possible only with the support of the Enziteto Cinema Academy, that hosted our graffiti workshops with Enziteto’s kids and all the activities of our Real Estate.
To make this sustainable, Pigment Workroom has produced high-quality, finely screen-printed art, along with a new concept of Risograph zines and artist designed apparel.



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